The High Cost of Cheap Rent

Why price controls fail the market and people.

Editor’s note: this piece was originally published here.

A viral clip on X (formerly Twitter) has reignited the debate over rent control, and for good reason. 

The video features a New York City tenant, Hattie Kol, paying just $1,334 monthly for a 1,500-square-foot Upper West Side luxury apartment with fireplaces, chandeliers, and a butler’s pantry. This rent is well below the market rate and median rent in the city of $3,500. Her family acquired the unit through rent stabilization 22 years ago, allowing her to stay indefinitely. She is now paying only 39 percent of the median rent in the city, highlighting the mismatch created by rent control. 

While this may seem like a win for the tenant, it’s a loss for the broader market, particularly for lower-income renters forced to compete in an increasingly constrained housing market.

At its core, rent control is a well-intentioned policy aimed at keeping housing affordable by capping rents. However, it disrupts the natural balance of supply and demand, discouraging developers from building new housing and disincentivizing landlords from maintaining or upgrading existing units. 

In the long run, this creates a housing shortage and degrades the quality of available units, all while keeping the most vulnerable renters stuck in a perpetual housing crisis.

The Flawed Economics of Price Controls
Rent control is a classic case of how price controls distort markets. By capping rents below the market rate, it prevents prices from reflecting the true quantity demanded and supplied for housing. This results in fewer new units being built and existing properties falling into disrepair because landlords have less incentive to invest in them. By reducing the quantity supplied of housing, rent control limits choices and increases the quantity demanded for the few units that remain on the market.

The economic consensus against rent control is overwhelming. Nobel laureate economist Milton Friedman famously argued that price controls, including rent control, are among the surest ways to create shortages. In the case of housing, this policy leaves cities like New York with fewer affordable units and an overall decline in the quality of available housing.

Who Benefits From Rent Control?
While rent control is marketed as a tool to help low-income renters, the reality is quite different. Higher-income tenants often benefit the most, locking in rent-controlled units because they pay far below market value. In cities like New York and San Francisco, people who can easily afford market rates stay in these units for years, while low-income families face fierce competition for a limited number of affordable apartments.

The woman in the viral clip is paying just 39 percent of the market rent, but there’s no evidence she needs that discount to survive. Meanwhile, those who do need affordable housing are crowded out. The result is a system where rent control helps the fortunate few while pushing the most vulnerable out of the market.

Government Failures vs. “Market Failures”
Proponents of rent control often cite “market failures” to justify government intervention. However, government failures are far more damaging, especially in housing. Rent control policies in places like New York and San Francisco have created severe housing shortages, leading to skyrocketing rents in the non-controlled market and forcing people to compete for fewer and fewer units.

Take Houston, a city that has embraced more free-market housing policies. Without zoning laws or rent control, Houston has managed to maintain much more affordable housing by encouraging the free market to meet demand. Rather than dictating prices, the city has allowed builders and developers to respond naturally to market signals, increasing housing supply and lowering prices.

The Unintended Consequences of Rent Control
​One of the greatest flaws in rent control is that it fails to address the underlying reasons for high rents. Instead of tackling restrictive zoning laws, excessive regulations, high property taxes, rising insurance, or other government-imposed barriers that drive up housing costs, rent control merely treats the symptoms. The result is fewer available units, a deteriorating rental stock, and even higher rents for those outside the rent-controlled system.

Landlords, faced with below-market rents, often convert rental units into condos or leave them vacant rather than rent them out at lower rates. This leads to a further reduction in available rentals and worse living conditions for tenants. It’s a vicious cycle that harms the housing market and the people relying on it.

The Path Forward: Embracing Free Markets
The solution to housing affordability isn’t more government intervention — it’s less. Instead of imposing price controls that distort the market, governments should focus on reducing housing construction and investment barriers. This means reforming zoning laws, streamlining building regulations, and encouraging new development. By allowing the market to function freely, we can increase housing supply, drive down costs, and create more opportunities for people at all income levels.

The viral clip on X is a powerful reminder of why rent control fails. While it may provide short-term relief for a select few, it harms the broader housing market and exacerbates the problems it purports to solve. If we want to make housing truly affordable, we need to let the market work — by encouraging development, reducing regulatory burdens, and allowing supply to meet demand.

Let’s move beyond failed policies like rent control and embrace free-market solutions that benefit everyone, especially those needing affordable housing.

Vance Ginn, Ph.D., is president of Ginn Economic Consulting, chief economist or senior fellow at multiple state thinks across the country, host of the Let People Prosper Show, and previously the associate director for economic policy of the White House’s Office of Management and Budget, 2019-20. Follow him on Twitter @VanceGinn.